What is Ethos? And How Can You Use This Concept to Improve Your Public Speaking?

So, what is this "ethos" concept people talk about for public speaking? This video is the first in a three-part series on Aristotle's ethos, pathos, and logos. These are the class rhetorical appeals that Aristotle said speakers can use to make their messages persuasive. Let's take an in-depth look at this term.