Maximizing Ethos, Pathos, and Logos in Your Presentations

Ethos, pathos, and logos are important concepts from Aristotle's book Rhetoric that we can use to improve the persuasiveness of our presentations. Aristotle discusses these three terms to describe the primary ways we can appeal to audiences and be persuasive.

​Rhetoric, as an area of study, is the earliest systematic study of communication and public speaking and offers important insights for any public speaker.