Ethos, pathos, and logos are important concepts from Aristotle's book Rhetoric that we can use to improve the persuasiveness of our presentations. Aristotle discusses these three terms to describe the primary ways we can appeal to audiences and be persuasive.
Rhetoric, as an area of study, is the earliest systematic study of communication and public speaking and offers important insights for any public speaker.
Let's take a look at Matthew McConaughey's outstanding acceptance speech when he won the Academy Award for Best Actor in 2014, an instant classic! The breakdown looks at some high points and breaks down McConaughey's structure.
If you're an emerging leader interested in increasing your impact, this is the place for you.