Coercive Power, explained French and Raven, is a foundational type of power. However, of the bases of power, it is also one that should not be overused.
Years ago, French and Raven explained the six bases of power or social influence. This six-part series begins by explaining Reward Power, a true win-win approach to working with followers.
Logos is an important term provided by Aristotle. He uses it to describe a rhetorical appeal to that makes our message more persuasive to an audience. And, contrary to popular belief, it does not simply mean "logic," which does not explain logos adequately. There's much more to the story as explained in the video.
What is Pathos? It's Aristotle's term for appealing to your audience's emotions. This does not mean, however, that you as a speaker have to become emotional. Persuading somebody usually involves touching listeners' emotion. The video defines and explains and then gives you three concrete ways to put pathos into practice.
So, what is this "ethos" concept people talk about for public speaking? This video is the first in a three-part series on Aristotle's ethos, pathos, and logos. These are the class rhetorical appeals that Aristotle said speakers can use to make their messages persuasive. Let's take an in-depth look at this term.
If you're an emerging leader interested in increasing your impact, this is the place for you.